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Everything You Need To Know About Beyoncé’s New Activewear Line, Ivy Park

Okay ladies, now let’s get into formation. Because Beyoncé’s new activewear and athleisure brand, Ivy Park, is here. Now we love Queen B, but she’s been rather secretive in the build-up to Ivy Park’s release. So before everyone loses their minds, here’s the skinny on what promises to be one ***flawless sportswear collection. Bey collaborated with Sir Philip Green, chairman of the Arcadia Group (which owns the likes of Topshop, Topman, Miss Selfridge and Dorothy Perkins, amongst others) to create Ivy Park. And after a year and a half of waiting, it’s finally here. Now Bey is notorious for keeping her personal life, well, personal, so the promotional video is a rare illumination into Beyoncé’s life. Little Blue Ivy even makes an appearance, which is possibly the most adorable thing we’ve ever seen. “I’d wake up in the morning and my dad would come knocking on my door and tell me it’s time…

SS15 Trend: Sports De-Luxe

Sports Luxe has been trending for the last few seasons, but it’s making an ever more sophisticated reappearance on the runway. Chanel, Tommy Hilfiger and Alexander Wang are just a few top designers that have incorporated the laid-back-turned-sophisticated style into their collections. And it’s understandable, as Sports Luxe is a versatile and easy style that can be enjoyed by most. Whether it’s a trip to the store, or a day out, going work, or an evening on a town, Sports Luxe can be worn on any occasion and still fulfill your need for comfort and cultivation. To inspire your adventure into Sports Luxe territory, we’ve put together a few of our favorite ways to wear and style the trend that keeps on evolving. Penshoppe SS15 Campaign. Click on the image to get the look on Piccing. DKNY SS15 Campaign. Click on the image to get the look on Piccing. River Island…