Okay ladies, now let’s get into formation. Because Beyoncé’s new activewear and athleisure brand, Ivy Park, is here. Now we love Queen B, but she’s been rather secretive in the build-up to Ivy Park’s release. So before everyone loses their minds, here’s the skinny on what promises to be one ***flawless sportswear collection.
Bey collaborated with Sir Philip Green, chairman of the Arcadia Group (which owns the likes of Topshop, Topman, Miss Selfridge and Dorothy Perkins, amongst others) to create Ivy Park. And after a year and a half of waiting, it’s finally here. Now Bey is notorious for keeping her personal life, well, personal, so the promotional video is a rare illumination into Beyoncé’s life. Little Blue Ivy even makes an appearance, which is possibly the most adorable thing we’ve ever seen.
“I’d wake up in the morning and my dad would come knocking on my door and tell me it’s time to go running” narrates Beyoncé, “I remember wanting to stop, but I’d push myself to keep going.” She goes on to explain something we can all relate to, fear, “There are things I’m still afraid of, and when I have to conquer those things, I still go back to that park. Before I hit the stage I go back to that park, when it was time for me to give birth I went back to that park. The park became a state of mind. The park became my strength.” The park she’s referring to is Parkwood Park in Bey’s hometown, Houston, Texas.
Well, we’re sold. Or about to be, because this isn’t some 20 piece collection that was thrown together willy nilly. Ivy Park boasts a 200 piece collection (gasp!) that includes bodysuits, sweatshirts, capri leggings and ankle leggings (in three rises), tees, sports bras, technical jackets (so that you can easily listen to Bey without sacrificing comfort), hoodies and, and, and…. It’s a collection so thorough, that you cannot help but marvel at how efficient Bey is at getting things done.
In summation, Beyoncé has pretty much outdone herself, once again, even if the Beehive isn’t quite as pleased as they wait, salivating with anticipation for the long-awaited new album. But fans shouldn’t be too demanding on Queen B. On Ivy Park’s website, there are definitely tracks that we haven’t heard before, and seeing as one of them is “Formation“, there is a possibility that the others might be teasers off Bey’s new album… But we promise nothing. Back to the Ivy Park.
So where to find this wondrous collection of sportswear? Well the collection will be available mostly online through Nordstrom, Topshop, Zalando, Hudson’s Bay, Selfridges, JD Sports, Net-a-Porter, (see Ivy Park’s website for a full list) and in selected stores. But it also just so happens that you can get it right here on Piccing, so stay tuned for updates so you can get your Ivy Park fix.
Image source: http://www.ivypark.com